McFadyen Consulting Builds and Launches an Online Store for National Public Radio (NPR)
McFadyen Consulting Constructs a Sophisticated Online Store for National Public Radio Using ATG's Dynamo eBusiness Platform

Vienna, VA - January 3, 2001 - McFadyen Consulting, eBusiness integrators, today announced the successful, on-time launch of an online store for National Public Radio (NPR). The online store (shop.npr.org) offers an environment where visitors can browse merchandise with ease through well-defined product categories and sample audio tracks prior to purchase of tapes or compact discs.

Renowned for its journalistic excellence and standard-setting news, information and cultural programming, NPR serves a growing audience of nearly 15 million Americans each week via more than 644 public radio stations. NPR Online brings hourly newscasts, news features, commentaries, and live events to internet users through original online reports, audio streaming, and other multimedia elements. NPR's goal in building an online store was to offer top-quality, NPR-branded merchandise.

After evaluating the various eBusiness platforms available on the market, NPR determined that ATG's Dynamo was best suited to meet their online goals. NPR chose McFadyen Consulting as their sole integration partner based on the firm's 20+ successful Dynamo integrations and high-quality references from over a decade of working with Fortune 500 organizations. McFadyen Consulting is the premier ATG Dynamo integrator in the Washington, D.C. area and regarded as an expert of full-lifecycle implementations throughout the web integration industry.

Prior to launching the online store, technical experts from McFadyen Consulting worked with NPR to define the goals and strategy for the site and then architected the technical solutions to achieve them. McFadyen Consulting led members of the NPR web team through a customized methodology that spans the strategic, technical, and creative disciplines. This approach is designed to define core strategic goals, closely manage project scope, and craft an architecture suited to the business objectives. Ultimately the development of the online store had four phases, the first three involved the technical construction of site components such as customer service tools, catalog management tools, and order processing functionality. During the fourth phase of development, McFadyen Consulting created a new look and feel for the NPR online presence. The site was operational and live within 6 weeks of project start.

"NPR selected McFadyen Consulting as our sole solution integrator based on their skilled project managers, full lifecycle experience, and Dynamo expertise. The McFadyen Consulting team was very knowledgeable, responsive, and a pleasure to work with," stated M.J. Bear, Director of New Media Services for NPR.

About McFadyen Consulting
McFadyen Consulting (www.mcfadyen.com) has been providing full lifecycle implementation services on large-scale IT solutions integration for over a decade. The organization combines industry best practice experience, technology expertise, and visionary strategy to create market leadership and solve critical business needs for clients. McFadyen Consulting is a leading integrator of ATG's Dynamo eBusiness platform and has completed over 20 Dynamo projects. Dynamo clients range from Fortune 500 organizations to dynamic young companies seeking differentiation online. McFadyen Consulting's expertise includes eBusiness solutions, content management, ERP integration, 3-tier architecture, object-oriented development, supply chain integration, and electronic workflow automation. In the fall of 2000 McFadyen Consulting established the ATG Users Group (DUG) that meets quarterly in the Washington, D.C. area and New York City. DUG (www.DynamoUsersGroup.org) was founded to create an unbiased, educational forum for the exchange of information and ideas for the ATG Dynamo user community.

About ATG
Art Technology Group, Inc. ("ATG") (Nasdaq: ARTG) is a leading provider of Internet customer relationship management and electronic commerce products and services. ATG offers an integrated suite of Java application server-based products and services, as well as related application development, integration and support services. ATG's Dynamo® Product Suite enables Global 1000 enterprises, as well as new businesses using the Internet as their primary business channel, to understand, manage and build their online customer relationships and to more effectively market, sell and support their products and services over the Internet. The Company is headquartered in Cambridge, MA with additional locations throughout the U.S. and in Europe.