McFadyen Consulting Chosen to Speak about Web Personalization at NetExpo 2000, August 16-17
A Recognized Leader of Emerging Web Technologies will Provide an In-depth Presentation on the Power of Personal Customer Relationships in eCommerce

Vienna, VA - June 26, 2000 - McFadyen Consulting, eBusiness integrators, announced today that Tom McFadyen has been chosen as a key speaker at NetExpo Washington (NEW) 2000. Now in its fourth year, NEW is the Mid-Atlantic's largest eBusiness expo and conference. With 5000 people projected to attend, NetExpo Washington has been designed to bring together leaders from the telecommunications, dot-com and other Internet-related companies on the East Coast.

"NetExpo Washington 2000 is an opportunity for McFadyen Consulting to share industry trends, innovative technology, and our experiences from eBusiness implementations," explained Tom McFadyen, President of McFadyen Consulting. "We have chosen to speak and exhibit to contribute to the Mid-Atlantic eBusiness community and the enormous potential of this market."

McFadyen Consulting's participation in NEW 2000 will include a 45-minute speaking presentation entitled "Web Personalization: The Key to Internet Customer Relationship Management (ICRM)". The presentation will demonstrate how ICRM provides the "stickiest" web content for visitors by using role-based collaborative filtering and dynamic page creation. It will also explore how Internet technology provides marketing with previously unavailable tools to capture information on customer buying habits, personal preferences, demographics, support and service needs, and more. McFadyen Consulting will also have a booth on the exhibition floor to highlight eBusiness implementation success stories, technical and consulting capabilities, and an innovative graphical display of eBusiness architectures.

McFadyen Consulting's prestigious client list includes Fortune 500 companies such as General Electric, SmithKline Beecham, Cisco and Intel, as well as dot-coms and startups such as GroupLotto, AICPA.org and Lionbridge. The organization has an industry reputation of maintaining a technical consulting staff comprised of the finest professionals from a diverse range of disciplines. McFadyen Consulting, an ATG Dynamo Express Services and Solutions Partner, is experienced in the construction of powerful eCommerce web sites that provide personalized user experiences, establish strategic brands, and leverage the capabilities of ICRM.

About McFadyen Consulting
McFadyen Consulting (www.mcfadyen.com) has been providing full lifecycle implementation services on large-scale IT solutions integration for over a decade. The organization combines industry best practice experience, technology expertise, and visionary strategy to create market leadership and solve critical business needs for clients. McFadyen Consulting is a leading integrator of ATG's Dynamo eBusiness platform and has completed over 20 Dynamo projects. Dynamo clients range from Fortune 500 organizations to dynamic young companies seeking differentiation online. McFadyen Consulting's expertise includes eBusiness solutions, content management, ERP integration, 3-tier architecture, object-oriented development, supply chain integration, and electronic workflow automation. In the fall of 2000 McFadyen Consulting established the ATG Users Group (DUG) that meets quarterly in the Washington, D.C. area and New York City. DUG (www.DynamoUsersGroup.org) was founded to create an unbiased, educational forum for the exchange of information and ideas for the ATG Dynamo user community.