Solutions is committed to constant learning and remaining
on the forefront of technology trends and tools this page
is updated frequently. We hope you will find it a valuable
resource and return often.
This page serves
as a compilation of some of our most popular educational materials
Publishing Demonstration CD-ROM:
This CD-ROM contains an animated introduction to web
content management with ATG Publishing. The attached CD-ROM
contains a movie providing an overview of some of the high-level
benefits of ATG Publishing (please allow 15 seconds to load).
The movie shows how web content management solutions with
ATG Publishing improves an organization's ability
to manage content using tools such as workflow, templating,
and content deployment.
- White Papers:
to Optimize the Holiday Buying Season
The purpose of this document is to share proven
techniques and tools to increase revenue and decrease
costs on a retail commerce web site. At McFadyen Solutions,
we understand that the holiday buying season is critical
for retailers. Our goal is to provide honest ideas,
based on our experience with clients, about ways retailers
can enhance their web sites to achieve fast returns.
Strategies with Strong ROI
document discusses strategies, tools, and processes
that can be used to enhance the ROI for online commerce.
Properly combining strategy with technology enables
organizations to better convert browsers to buyers,
increase average sales transaction sizes, and increase
the customer closure rate.
10 P's of eCRM
goal of this document is to explore technologies and
practices that strengthen critical relationships to
the enterprise and fortify the bottom line. Customer
Relationship Management dictates that relationships
be established with customers on an individual basis,
and then the information gathered is used to treat individuals
or groups of customers differently. The exchange between
a customer and a company becomes mutually beneficial
as customers give information in return for personalized
service that meets their individual needs.
Enterprise Portals for eLearning
a renewed focus on ROI, organizations are focusing on
the implementation of solutions that can extend beyond
the department to deliver functionality to the enterprise,
it's employees (B2E), customers (B2C), and partners
(B2B). This document explores eLearning as one of the
solutions capable of delivering significant ROI when
implemented across the enterprise on a common enterprise
Portals: The New Generation
defines types of portals, trends in the evolution of
enterprise portals, and an overview of the technology
driving adoption rates of portal solutions.
Through Web Content Management
businesses. The term "web content management"
in the context of this document is meant to focus attention
on the content flowing through a web infrastructure
and the processes used to manage the production operation.
This paper explores some key factors common to successful
web content management systems and how they affect the
10 Content Management Challanges for the Healthcare
This document explores the primary challenges healthcare
organizations confront as they work to optimize and
leverage their content.
McFadyen Solutions has created an incredibly detailed
and visually appealing 2x3 ft. poster entitled “Making
Child’s Play of eBusiness Architectures”.
The poster compares and contrasts the world of business
in the digital economy. The poster provides an educational
overview of the technologies and organizations driving eBusiness,
with a playful child-like artistic manner.