Rating your e-Commerce Site
Are You Making the Grade?

When is the last time you took your e-commerce site for a test drive? How do you think your customers would rate their experience on your site - does it meet or exceed their expectations? Thomas McFadyen, co-author of eCommerce Best Practices and president of McFadyen Solutions, has some tips to improve your e-commerce site's ability to deliver what customers demand. A little secret: successful e-commerce sites require a lot more than they used to. It's no longer enough to have a site that simply looks good and can process payments. With the number of net new online shoppers reaching a plateau and the number of businesses setting up shop online growing exponentially, the competition to win the customer has never been fiercer. Customers today have so many choices at their fingertips that e-sellers can no longer expect to win them over by simply offering product. They need to create an online shopping experience that is relevant, easy, safe, and memorable - or else risk losing that customer to competition that is a click away.

...read the whole article at ATG's October 2007 edition of Insight Online