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McFadyen Solutions has worked with many clients and many
different industries to develop enterprise portal solutions
to support key business initiatives across the organization.
Topics you can read about in this section about McFadyen Solutions's
portal solutions include:
Enterprise Portals
Enterprise portal solutions
provide integrated functionality above and beyond the traditional
“stovepipe” or point-solution portal approach. In
the traditional portal point-solution model, departments and processes
of the enterprise operate in a segregated manner, building functionality
within the technical infrastructure independently and on an ad hoc
basis. Within point-solution portals employees may have to visit
several internal web sites to fulfill their job function. This convoluted
navigation of resources is time-consuming, difficult to learn for
new employees, and technically unstable. In this environment, the
portal concept is simply an arrival and departure zone between fractured
business processes for participants in the enterprise.
Within the enterprise portal
model, the operations of the entire organization are integrated
to create a customized, high performance web portal that serves
the specific needs of customers, partners, employees, and the goals
of the organization as a whole. Individuals are provided information
that is relevant and useful to their function within the enterprise,
yet they remain connected to the whole, enjoying the benefits of
a community experience. This unified working environment provides
support for individual job functions, collaborative, and project-based
work. In addition, management can use the enterprise portal as a
tool for business measurement and intelligence.
Leveraging ATG Personalization within
Portals to Drive Usage and Loyalty
Personalizing the user
experience within the portal environment encourages frequent usage
and long-term loyalty. Personalization allows for the delivery of
targeted content and resources to users. The ATG Enterprise Portal
Suite provides technology that enables the user experience to become,
over time, more and more customized to their specific interests.
The traditional point solution portal definition of personalization
is very limited allowing only static self-service customization
for users. Point-solution portals do not enable organizations to
influence and configure behavior to the user’s experience
as in the enterprise portal.
Within the ATG Enterprise
Portal Suite, planned sequences of customized user interactions,
known as scenarios, can be created to better respond to specific
interests and needs of users. Within the whole of the enterprise
community there are many user sub-sets with varied interests and
roles in the organization. Each sub-set requires a different experience
within the portal. For example, two employees from the same company
will have a completely different experience when visiting an enterprise
portal web if one is a buyer and one is from accounting. Scenarios
allow business managers to pre-plan dialog making sure the correct
“conversations” are triggered by defined events. In
addition, the ATG Enterprise Portal Suite encourages users to participate
in the personalization process by defining preferences, such as
content and features, via a “MyPortal” interface.
Leveraging Enterprise Portals to Manage Key Relationships
The central purpose of the enterprise
portal is to supplement the most valuable asset of the organization—relationships.
Successful management of different relationships of the organization
provides a strong competitive advantage. Successful organizations
embrace their key relationship sectors and apply the same depth
of focus and attention to each.
The Employee
Enterprise portals empower
employees. Within the enterprise portal employees customize a workspace
for themselves that is comfortable and that maximizes productivity.
Managers have a more efficient means to distribute the information
and tools that their teams require to reach their fullest potential.
The Customer
Enterprise portals provide
a clearer understanding of customers and how they behave in order
to build a valuable relationship. This understanding leads to satisfied
customers who appreciate the time spent with the organization. Business
managers can leverage the enterprise portal to encourage and grow
customer relationships. For example, customers can have their own
pricing and promotions according to their value history as a customer.
The Partner
Partnerships are critical
to most contemporary business models. A partnership involves a combination
of planned and unplanned interactions based on ever-changing business
climates and opportunities. Managing and growing the partner relationship
has become a highly competitive business initiative crucial to the
success of many organizations.
The Management Team
Enterprise portals help
members of management get a bird’s eye view of the organization.
They can see opportunities, challenges, and the return on investment
of processes and programs quickly and clearly. The enterprise portal
becomes a channel to achieve goals including more repeat business,
increased revenue, lower customer service costs, and maximum operational
efficiency throughout the enterprise.
To read about some of
McFadyen Solutions’s successful portal implementations click
here.
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